General Store

Pros:

  • Scale High And Fast When You Have Winners
  • Unlimited Testing Possibilities

Cons:

  • Converts lower that other store options
  • Not as trustworthy as niche or OPS

One Product Store

Pros:

  • Long Term Branding Potential
  • Even Higher Conversion Rates

Cons:

  • More Effort Is Required
  • Especially When Setting Up New Products

Niche Store

Pros:

  • Typically Has A Higher Average Order Value
  • Much Higher Conversion Rates
  • Long Term Branding Potential
  • Scales very Quickly And Efficiently

Cons:

  • Little Bit More Complex To Get Started
  • Takes ALot More time To Setup Niche Products And Branding
  • Limited To That ONE Niche

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